2016 Magazine


April 8, 2013

Generic Surplus: Anything but 'Generic'

Introducing a new brand for the fellas Generic Surplus, a brand coming to us out of Los Angeles that carries that laid-back, casual vibe that brands out of L.A often elude to in their collections. 

"Blurring the line between sneaker and shoe, casual and dressy, our "generic" footwear is defined more by the individual wearer and his sartorial sense than it is the singular design itself, thereby representing pure, uncompromising integrity. With only the discreet trademark signature on the heel, Generic Surplus celebrates personal identity and is the ideal footwear for the man who is confident enough to reject conventionality."

What do you think? We're definitely digging them, and kind of wishing we could wear them ourselves!


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