This iconic brands needs no introduction, but what it does do is make me reminisce. Reminiscent for the days of jelly bracelets, banana clips, and dressing like Madonna from her Like a Virgin album (yeah i did it).
And Swatch was also a part of my youth/budding trend-whoreness. My memories of Swatch are: collecting the pins and covering my World Famous bag with them; my cropped white crew-neck sweatshirt with the face of a Swatch on it, that I hooked up with teal stirrup pants (teal was in the face, obvs); and swapping Swatch bands with friends.
Needless to say I'm looking forward to SOS's new acquisition.